Betsy L. Sheppard

Betsy Sheppard is a respected veteran in the marketing and advertising industry, known for her outstanding experience in all aspects of residential real estate, real estate development and the home building industry. She is president and co-owner of Gilbert & Sheppard Group, the creative marketing and business consulting firm based in North Atlanta Georgia.

Gilbert & Sheppard Group has joined with Immersion Active to bring their expertise in the areas of business consulting, strategic planning and creative development for builders and developers who focus on the 55+ housing market and senior living.

Betsy is actively involved on the NAHB 55+ Industry Housing Board of Trustees and has served on the board of trustees for the last 6 years. Betsy is the current NAHB 55+ Industry Council Membership Co-Chair. Betsy currently serves on the Atlanta 55+ Housing Council Board of Directors and is a previous Council Chair. Betsy recently joined the Urban Land Institute’s Lifestyle Residential Development Council. Betsy has previously been involved in the Atlanta Regional Commission and the Lifelong Communities initiative. Betsy is currently serving on the Thanks Mom and Dad Board of Directors.

Betsy currently serves on the Professional Women in Building Board of Directors, she is a Regional Trustee and the current national vice chair. Betsy was a founding member of the Atlanta PWB and was council Chair.

Betsy has been honored with many awards including: NAHB 55+ Housing Industry Council Associate of the Year; Atlanta 55+ Housing Council HBA Chair of the Year; Atlanta HBA Associate Member of the Year and was award the prestigious 2018 National Professional Woman of the Year award.

Betsy serves on the Associates Council of the Homebuilders Association of Georgia and is a member of the NAHB National Leadership Council

Betsy is a graduate of Georgia Southern University, the Georgia Academy for Economic Development and Leadership Gilmer. She is a Founding Member of the ALL Homes program for Georgia.